Wednesday, March 4, 2009

refreshing integrity

http://consumerist.com/5164505/ben--jerrys-announces-their-grocery-shrink-ray-immunity

ben and jerrys refuses to shrink their pint of ice cream down to 14 oz and still charge pint prices.

this is notable because ben and jerrys could just have gone along with the flow and reaped additional profits.

but further tells what it means to make a company with heart.

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